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Auroras, Reindeer… and Stablecoins

Auroras, Reindeer… and Stablecoins

Chris Campbell

Posted August 20, 2025

Chris Campbell

Finland is a paradox.

It’s a vast, sparsely populated country draped in pine forests and snowfields, where reindeer still roam through villages and the Northern Lights dance across the sky.

North of the Arctic Circle, places like Lapland could pass for a storybook illustration—smoky wooden huts, sled dogs on the move, and neighbors you wave to once a season… weather permitting.

And yet…

Though Lapland might look like a postcard from another century, its technological base is pure 21st. Even some of the smallest villages beyond the Arctic Circle boast broadband that leaves most major cities in the sleet.

A farmer checking on reindeer herds in the morning might spend the afternoon coding for a Silicon Valley startup, with an internet connection faster than much of Manhattan.

If all this sounds like hyperbole, consider…

Tech drives Finland: over 50% of exports and about 400,000 jobs—far above the ~15% tech share in most advanced economies.

Finland has about the same population as Minnesota—but produces as many world-class software developers as countries five times its size.

Put differently: If the U.S. had developer density on par with Finland, it wouldn’t have 4.4 million developers… it would have closer to 10 million.

That’s like having an extra Germany’s worth of programmers inside the U.S. workforce.

And remember: this is a country where reindeer outnumber people in the north.

And yet, for all that digital prowess…

Finnish workers and startups still run into the same old bottlenecks when dealing with global payments: slow wires, bad exchange rates, and bank fees that quietly skim away 3–5% of every invoice.

That’s why Finland has become an unlikely laboratory for crypto.

Especially stablecoins.

The Quieter Side of Crypto Adoption

We’re used to hearing about stablecoins as lifelines in crisis-hit economies, but Finland shows the quieter side of adoption—where crypto slips in not from desperation, but from simple utility.

Today, one in four Finnish adults aged 18-29 own crypto, up from 6.8% last year…

That’s a whopping 75% year-over-year growth in adoption.

Moreover, 41% of all Finns believe they’ll own it within the decade. Up 24% from last year.

The driver here isn’t speculation. Much of it is practical.

Freelancers, developers, and startup contractors working for U.S. or global firms are rewriting their contracts to include payments in stablecoins.

Instead of waiting days for euros to trickle through bank wires, they prefer to get paid in minutes. And, instead of watching fees pile up, they’re pocketing nearly every cent.

(And because Finland combines high digital literacy with clear crypto rules, conversion to euros is simple.)

In other words: a country that doesn’t “need” stablecoins the way Argentina or Nigeria does is still finding them indispensable.

And Finland’s globally distributed workforce is showing Europe what the future of cross-border pay looks like.

But, if we zoom out, this story isn’t anything especially new.

The New Eurodollar System

We’ve seen this movie before.

In the late 1940s and early 1950s, the Soviet Union (and other Eastern bloc countries) kept dollar deposits in European banks, especially in Paris and London, because they didn’t want their dollars seized by the U.S. during the Cold War.

London banks, seeing the demand, turned it into a business model.

By the mid-1950s, City of London banks were actively creating dollar deposits on their books—no Fed involvement, no U.S. regulation.

That’s when the “Eurodollar” market really took off.

Over time, those offshore dollars became indispensable. They solved real problems: trade needed dollars that moved faster than the official system—less clunky, less political.

Now, it’s becoming clear:

Stablecoins are the new Eurodollars.

They play the same role today: dollars that exist outside the banking system, created not by the Fed but by private issuers, moving across blockchains instead of bank ledgers.

And just like Eurodollars, they’re spreading in seemingly unlikely places…

Not because of ideology, but because they solve everyday frictions in trade, payments, and finance.

But this time, with stablecoins, adoption is happening in fast-forward.

Eurodollars took three decades to grow from a rounding error into a trillion-dollar market that underpinned global trade. Stablecoins are tracing the same arc in under ten years: from a $1B curiosity in 2017 to a $200B market in 2025 settling trillions each year.

At this trajectory, stablecoins won’t just reach $2T in market cap by 2028—they’ll blow past it.

And that’s not speculation.

Both Standard Chartered and Treasury Secretary Scott Bessent have framed $2T as their base case.

What it Means For Crypto

That shift clarifies roles across crypto in the near-term.

Stablecoins are the base money. Bitcoin is increasingly the reserve collateral, like digital gold. And Ethereum (along with other blockchains) provides the rails those dollars move across.

Together, they form a parallel financial system that’s growing faster than most realize.

So go ahead and call the coroner—the idea that crypto is a passing fad is officially deceased.

Crypto speculation comes and goes in cycles, but stablecoins are sticky. They solve boring, real-world problems—payroll, remittances, trade settlement, cross-border finance.

For crypto investors, that’s huge.

It means that even if meme manias rise and fall, the underlying demand for crypto rails—the blockchains that host stablecoins—is here to stay.

Stablecoins give easy onramps to DeFi. They price the market and they bridge traditional finance with crypto. They also open up huge avenues of adoption for tokenization, DePIN, prediction markets, decentralized energy grids, crypto gaming, and a lot more.

Look past the hype cycles.

Focus on the fact that trillions already move each year in stablecoins—and that growth curve looks eerily like the Eurodollar system’s birth…

Except with the pedal to the metal. 

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