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Clonemageddon!

Clonemageddon!

Chris Campbell

Posted October 15, 2026

Chris Campbell

I’m not advocating this.

It’s almost definitely illegal.

But it reveals a side of AI that nobody’s talking about…

YET.

And it may very well shape up to be another “SaaSpocalypse.”

Long story short…

Something’s happening in basements across the world… and we have a plan on how to play it.

This one comes with a new name:

Clonemageddon!

Somewhere in a basement, Mario took a wrong turn at Mordor.

You know Mario. The plumber. Someone you know played him, or maybe you did. Bouncing on turtles, rescuing the princess.

This kid dropped Mario into a different video game entirely—a Lord of the Rings-style game made by a different company. Now the little plumber grabs a ten-story beast by the tail and swings him off a volcano.

Nobody licensed this. Neither company that owns the IP signed off. A teenager did it with an AI program over a weekend.

This is the future Silicon Valley sold us. They just assumed they'd be holding the leash.

Let’s look at what's happened in the past few weeks.

The Everything Napster

Sony's PlayStation is the bestselling game console in America.

Sony locks it down tight. You play their games, on their terms, bought from their store. But now hobbyists are using AI to pick that lock in weeks.

Hacked consoles are playing old discs Sony abandoned, run programs Sony never approved, and in some cases hand out Sony's entire catalog for free.

Also take Adobe. It makes Photoshop. You used to buy it once and own it. Now you rent it. Every month. Forever. So someone used AI to rebuild the whole suite from scratch and gave it away. Rough around the edges today. Better every week.

Nintendo, too. It famously keeps its games on its own machines. Not anymore. Its games now run on ordinary home computers, rebuilt by strangers.

One coder even stitched Netflix, Amazon Prime and a third streaming service into a single app. No ads. No permission.

Think of it as Napster. Except this time the music is the software itself.

Now the irony…

Sauce for the Goose

For three years, the AI industry told courts and the public that feeding other people’s work into a machine wasn’t stealing.

Swallow every book, photo and song ever made. Remix it. Call the output new. Perfectly legal, they said.

Big business cheered. Free training meant cheap tools. Cheap tools meant fewer salaries. Someone else’s work got taken. They pocketed the savings. But now the remix machine is pointed at them.

Take Microsoft. It’s OpenAI’s biggest backer and a co-defendant in the New York Times’ copyright suit. It’s also the owner of Xbox, whose games are getting taken apart and rebuilt by strangers.

So what does Microsoft do? Argue that AI copying is theft? Then it’s handed the Times its case. Every company that cheered AI faces a smaller version of the same trap. 

Of course, the holdouts have it easier.

Nintendo never bought the AI pitch. It can sue with clean hands. It has done so before. But a takedown kills one project. By morning there are three more, built by AIs that never sleep.

Heads you lose. Tails you lose.

But there’s another option:

You Buy a Boat

Asha Sharma runs Xbox.

Two days ago, she told her staff that in recent weeks, games have been torn apart and rebuilt to run on machines they were never built for. Some have been fused into other games entirely.

Her answer? A small new team called Xbox Labs to experiment with it. Smart. When the tide comes in, you buy a boat.

Here's why it matters for your money.

Nobody Can Copy a Factory

For fifty years, the software business ran on one idea: code is hard to write and copy.

That idea justified fat profit margins, sky-high stock prices and the whole subscription racket. Lock the customer in. Raise the price. Repeat.

AI is repealing that idea.

When anyone can rebuild your product in a week, the product stops being worth as much. Of course, moats still matter. But the water’s leaking out of most of them.

The value moves elsewhere. To whoever owns the physical machines, the computing power, the energy. And to the digital things that are truly scarce. To the things nobody can copy.

Wall Street still prices plenty of software companies as if the walls hold. For many of them, they won't. Every month the tools get better, the walls get shorter, and the people climbing over them get younger.

Big business wanted AI to cut costs and tighten control. They got half of that. The costs fell for everybody.

Including the kid in the basement.

The genie's out. And he's taking requests.

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