I have a business idea.

I'm going to start a travel agency that sends people to Saturn.

Luxury accommodations. Great views of the rings. Maybe a complimentary breakfast.

Stupid idea, right?

Not according to ChatGPT.

Ask it to help you build this business and it'll happily get started. It'll brainstorm names. Create a marketing plan. Figure out pricing tiers.

It might even generate a beautiful hockey-stick chart showing Saturn tourism growing from zero to $80 billion by 2028. 

This is a problem.

AI wants you to be happy. And sometimes the easiest way to make humans happy is to make them all feel like geniuses. 

I brought this up recently with my friend Tom Bilyeu.

Tom cofounded Quest Nutrition, built the enormously successful Impact Theory media company, and is now developing a massive video game called Kyzen.

He spends a LOT of time with AI.

And he told me something that completely changes how you should use it.

Make Your AI Hate You

Tom doesn't want ChatGPT to tell him his ideas are brilliant.

He wants it to tell him why they're terrible.

Before he starts a project, he gives his AI instructions explaining that he has absolutely no interest in being agreed with.

He wants evidence that contradicts his assumptions.

Then he asks one question: "Why is this going to fail?"

Not how can I succeed.

Not how can we make this happen.

Why will it fail?

And here's my favorite part.

If Tom doesn't know enough about the industry to challenge the AI's answer, he asks:

"What are the smartest minds who think this idea is stupid? What do they say? What's their logic?"

Now he's not brainstorming.

He's conducting an interrogation.

I love this.

Because most people use AI like a very expensive imaginary friend.

Tom uses it like a hostile investment committee.

And I think he's onto something.

Three Months. One Afternoon.

Tom told me something else that blew my mind.

His team is building a video game with an entire procedurally generated world. Think Minecraft, but with creature capturing, combat and a world roughly the size of Earth.

Creating a single usable asset for the game used to take three months, involving four or five different people.

Then AI came along.

The same basic process suddenly took an afternoon.

Think about that.

Three months of work compressed into a few hours.

Now multiply that across every business on Earth.

But here's the catch.

If Tom can do that, so can his competitors.

The technical advantages that used to protect businesses are disappearing.

The ability to build something is becoming less valuable. Knowing WHAT to build is becoming more valuable.

And that's where most people are going to get into trouble.

Because AI can build your terrible idea faster than ever.

It can help you spend six months' worth of money in six days.

And congratulate you the entire time.

The New Competitive Advantage

Sum it up in one sentence: The better your questions, the better your AI.

I think that's exactly right.

Two people can use the same AI model.

One asks it to write a business plan.

The other asks it to identify an unmet customer need, find evidence people will pay to solve it, investigate failed competitors and explain why the entire premise might be wrong.

Same technology.

Completely different results.

The first person gets a beautiful document.

The second might get a business.

This applies to investing, too.

The next time you're excited about a stock, don't ask ChatGPT to explain why it's going to double.

Ask it to construct the strongest possible argument against owning it.

What am I missing?

What assumptions have to be true?

What happens if they're false?

Then go verify the answers.

You might save yourself a fortune.

Let AI Ruin Your Dreams

For the first time in history, almost everyone has access to something resembling a team of extraordinarily knowledgeable advisers.

And most people are using that team to tell themselves what they already believe.

Don't.

The greatest advantage AI gives you might not be the ability to produce more. It might be the ability to discover you're wrong before it costs you money.

And if you're still determined to open that travel agency to Saturn? I'll invest. As soon as you get back.

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