
Musk’s Starlink Snag
Posted February 24, 2026
Chris Campbell
The House of Musk, as usual, is up to something.
This week? It’s Starlink.
Look at all the recent changes the company’s made:
- A new U.S. plan cut to $40
- Mini dish nearly half price
- Standard kit heavily discounted
- Hardware free with contract in some regions
- International prices slashed 15–40%
Musk frames the price cuts as a push for more affordable internet access.
But, with a SpaceX IPO on the horizon, the strategic layer comes into focus.
This is infrastructure positioning.
Short-term margin gives way to rapid scale. Scale builds network density. Network density strengthens control. And control lays the foundation for durable pricing power over time.
(In cavespeak: Make little money now. Get big fast. Big tribe strong. Strong tribe charge bigger money later.)
The market’s already mapping this out. Capital is moving accordingly—with speculators circling for early exposure.
The advantage today belongs to those who think one layer deeper.
And that’s what we’ll do today:
Trace the bottleneck hiding in plain sight and uncover one rare opportunity connected directly to it.
First, zoom out.
It All Comes Down to This
Starlink closed 2025 with 9.2 million subscribers—double the 4.6 million at the end of 2024.
Analysts at Payload Space see 18.4 million by the end of 2026.
Another doubling.
Growth like that rewires perception.
The conversation moves beyond “ambitious satellite experiment” and toward something that looks more like infrastructure —a global connectivity layer with real staying power.
Consider timing.
In January, Amazon’s Project Kuiper requested a 24-month extension from the FCC to meet its requirement of deploying half of its 3,236 authorized satellites.
Instead of hitting that milestone by July 2026, the company is seeking additional time.
That gap matters.
Starlink holds a clear density advantage in consumer LEO broadband.
By the time competing constellations reach comparable operational scale, millions of customers will already have installed hardware, active contracts, and established usage habits.
Starlink is intent on ensuring that when rivals fully arrive, they encounter an entrenched network and not an open field.
BUT…
That strategy only works if the network can sustain the weight of its own expansion.
The Musk Method
It’s no secret.
Musk uses physics as his entire mental model.
Strip a system down to its fundamental constraints—energy, bandwidth, manufacturing throughput, heat—and build strategy from there.
At what point does physics impose a ceiling?
Not what competitors are doing. Not what the industry assumes.
What the laws of nature actually allow.
Apply that lens to Starlink and one huge constraint comes into focus:
Right now, an estimated 20,000 new users are coming online every single day. Each one adds incremental strain to the system’s bandwidth, power, and thermal limits.
Thus…
Capacity Is King
Starlink sats don’t just transmit the internet down to Earth, They also talk to each other in space using tightly focused beams.
Those beams are what move data across oceans and remote regions.
Therefore, growth is largely limited by how much data each satellite can move given its power and thermal limits.
So, this means…
- You can launch thousands of satellites.
- You can cut prices to attract millions of users.
- You can market “global internet.”
But long-term retention will depend on one simple variable: How much data your space-based network can carry without slowing down.
If you want to dominate global internet, widening the highway becomes just as important as adding more on-ramps.
There’s only a few ways to do this.
Right now, high-leverage hardware upgrades (high-capacity links, power efficiency, thermal management) are among the most durable.
That’s why James believes the real opportunity isn’t in Starlink itself—it’s in a small, overlooked firm solving the bandwidth bottleneck in orbit.
If infrastructure is the real play, one small company holds the choke point. With the industry’s biggest players convening through February 26th, news could break any day.
Everything you need to know from James is at the link below:
