
SpaceX: What Are YOU Laughing At?
Posted June 12, 2026
Chris Campbell
In 2002, I would've bet against Elon Musk.
I'm being honest. Everyone would have.
And pretty much everyone did—every investor who passed, anyway.
A dot-com guy who made his money on PayPal woke up one day and said, “You know what? Screw it. I’m going to build rockets.”
Rockets!
The thing NASA does with $20 billion budgets and armies of PhDs.
And then, as many critics predicted, his rockets started exploding.
The first Falcon 1 failed. The second failed. The third failed. Musk said he had money left for one more launch. One.
If that fourth rocket blew up, there would be no SpaceX. There would be no Starlink. There would be no IPO today.
Every great fortune passes through a moment where it almost became a punchline.
SpaceX's moment lasted exactly three rockets. The fourth one flew. And the joke now, upon writing, costs over $170 per share.
That makes Musk the world's first paper trillionaire—and 4,400 SpaceX employees wake up as millionaires. The people who soldered the avionics. The people who watched their work explode on a livestream and came back Monday morning.
Three things we now know:
1) Nobody is buying a rocket company.
Rockets are the boring part now. They're buying Starlink—thousands of satellites already generating real revenue. They're buying Mars. They're buying the moon. They're buying data centers in orbit, which sounds insane until you remember the UK can't build a data center on Earth without a decade of permits and an energy crisis.
Is it crazy? Sure. So was landing a rocket on a barge in the ocean. I watched people laugh at that. Then I watched it happen. After that, nobody even tweeted about it anymore because it became routine.
2) The competitors are cheering.
You'd expect the rest of the space industry to be terrified. Instead, they're relieved. For twenty years, "space" was where capital went to die. You need a few explosions before you succeed, and investors hate explosions.
Now there's a comp. Proof that the math can work. Every small launch company, every satellite startup—their next fundraise just got easier. A rising rocket will lift all good boats.
3) You're buying Elon.
Let's be honest about what this stock is. It's a bet on Musk staying at the top, directing launches, placing satellites, willing the data centers into existence. That's the bull case and the risk wrapped in the same person.
We've seen this movie with Tesla. He lays out plans that sound delusional, misses the timeline, and then—late, chaotic, somehow—delivers.
Twenty-four years ago the smart money said Elon’s rockets would never reach orbit. Today the smart money is paying a premium to come aboard.
I would’ve been wrong in 2002. Most people were.
The question worth asking—today more than most days: what are YOU laughing at right now?
Name it. Write it down. Then take a hard look at it with a straight face. That's the whole lesson, the only lesson, the trillion-dollar lesson.
