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The Ring Even Musk Must Kiss

The Ring Even Musk Must Kiss

Chris Campbell

Posted June 10, 2026

Chris Campbell

Tomorrow, Elon Musk will log onto a video call to charm a Dutch company most Americans know nothing about. 

He'll smile. He'll flatter. He'll say “orders of magnitude” at least three times. 

Musk has already called them "arguably the greatest company in Europe"—a weekend post that added tens of billions to their market cap Monday morning. 

Why?

Because Elon Musk—the man who builds his own rockets, his own batteries, his own tunnels, his own flamethrowers, his own satellites, probably even his own toilets—has finally hit the one wall money can't buy through.

ASML.

The Tollbooth at Veldhoven

Here's the situation in one sentence: every cutting-edge chip on Earth passes through a machine made by exactly one company, in one small Dutch town.

There is no Plan B.

ASML is the sole maker of extreme ultraviolet lithography machines—the only equipment on the planet that can print circuits at the bleeding edge. TSMC needs them. Samsung needs them. Intel needs them. China would trade an entire province for them.

And now Musk needs them. Badly.

And it all has to do with Terafab—a SpaceX-Tesla joint venture to build a chip megafactory in Texas. 

Initial price tag: $55 billion. Total potential cost: $119 billion, by some estimates. 

The stated ambition: a terawatt of computing power per year. Chips for humanoid robots. Chips for self-driving cars. Chips for data centers in orbit.

That last one should sound familiar. 

It's the spine of the entire SpaceX SuperIPO thesis—the reason a rocket company is going public at $1.75 trillion on Friday. 

But you can't compute without chips. And you can't make chips without ASML.

Each EUV machine costs north of $200 million. A fab at Terafab's scale needs dozens of them. 

ASML's order book is already stuffed—SK Hynix recently placed the largest single EUV order in the company's history, roughly $8 billion. ASML's own CEO, Christophe Fouquet, warns the industry will be supply-constrained for years.

So Musk gets in line. Like everybody else.

Watch the Sequencing

Tomorrow: Musk and Fouquet, fireside chat, closed-door ASML conference in the Netherlands. 

Friday: SpaceX lists on the Nasdaq at $135 a share.

Far from a coincidence, the ASML appearance is the final act of the roadshow. 

Musk is showing institutional investors that Terafab has a real supply chain behind it—that the orbital compute story comes with purchase orders, permits, and the blessing of the one company that can make it physically possible.

Fouquet has already done his part. 

He's spoken with Musk personally. He calls the project "serious." He says Musk is "very serious." In Dutch corporate speak—a dialect allergic to enthusiasm—that's practically a marriage proposal.

The comedy, of course, is that ASML's own employees are threatening to boycott the session. 

Some of them took to the internal message boards to complain about giving Musk a stage. 

Management's response was pure Veldhoven: the invitation is "highly relevant to the semiconductor industry."

Translation: he's about to buy a lot of machines. Sit down.

One Silent Tell

Everyone will watch the SpaceX ticker on Friday. 

Fine. So will we. 

But the more interesting number may come out of tomorrow's chat. 

If Musk commits to concrete equipment orders—even a hint of scale, even a timeline—you'll know Terafab graduated from announcement to procurement. 

Wall Street already smells it: Bank of America, JPMorgan, and Morgan Stanley all raised their ASML targets this month.

And remember what Terafab actually is. 

Vertical integration's final frontier. Musk has spent twenty years pulling supply chains in-house, one industry at a time. Chips were the last dependency. Now he's going after that too—with Texas dirt, $119 billion, and a standing appointment with the Dutch.

It’s almost a perfect mash-up. 

ASML didn't get its position through hype, or vision decks, or charismatic founders. It got there through thirty years of grinding, unglamorous engineering on a problem so hard nobody else bothered to finish.

Now the most famous entrepreneur on Earth flies to them—virtually, hat in hand, the day before the biggest IPO in history.

The greatest company in Europe? Maybe.

One of the best-positioned tollbooths in the world? No maybe about it.

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