Print the page
Increase font size

X.com: Elon Musk’s Secret Master Plan

Chris Campbell

Posted February 01, 2023

Chris Campbell

It’s called x.com.

If you go on the website today, all you’ll see is a tiny “X” in the top left corner.

image 1

 

 

But it could be a glimmer of one of the near-future’s most valuable companies.

That’s, at least, according to Elon Musk.

This story has everything to do with Twitter… crypto… and a master plan Musk drew up 22 years ago.

He’s already calling it:

“The Most Valuable Financial Institution in the World”

Consider what Musk said at the 2022 Baron Funds investment conference last November:

“There's a product plan I wrote in July of 2000 where I thought it would be possible to make the most valuable financial institution in the world. We're going to execute that plan from 22 years ago which amazingly no one has done.”

That plan was meant for a website called X.com.

In case you haven’t heard of it…

X.com was an online bank Musk co-founded in 1999.

The company was way ahead of its time. Customers could send payments to one another using an email address. And they could open an account online.

Musk saw the writing on the wall.

In a 1999 interview with CBS, he (correctly) said; “I think we’re at the third stage now where people are ready to use the Internet as their main financial repository.”

Most know what happened next…

In 2000, the company merged with its competitor, Confinity. Then, Peter Thiel took over, the company transformed into PayPal and Musk got the boot while on his honeymoon.

Musk’s big plans for X.com were thwarted.

But it seems he has some unfinished business.

Let’s look at the timeline.

JULY 5, 2017: Musk bought the domain name X.com from Paypal, saying “it has great sentimental value.”

JULY 14, 2027: Musk launched the website with a small “X” in the top left corner.

OCTOBER 4, 2022: Musk described buying Twitter as “an accelerant to creating X, the everything app.”

image 2

NOVEMBER, 2022: During a discussion with Ron Baron, Musk said that he will execute the X.com product plan “with some improvements,” making Twitter “the most valuable financial institution in the world.”

NOVEMBER 21, 2022: James tweeted his prediction for the future of Twitter: “it will be the ultimate cryptocurrency digital payments platform. That’s Elon’s ultimate goal for Twitter.”

image 3

FEBRUARY 1, 2023: Twitter is now applying for money transmitter licenses, according to the Financial Times. Under Musk’s guidance, Twitter is creating an in-app payments function that will support fiat and then could be used for crypto.

The goal is to have it delivered within a year. Then Twitter will ship it overseas.

To be sure, Twitter had always had plans to allow for payment features like tipping and ecommerce.

But Musk’s vision is bigger.

Musk has said he wants Twitter to offer peer-to-peer transactions, savings accounts and debit cards, as part of an “everything app.”

And, judging by his recent comments, crypto could be a big part of that.

How to Invest?

Despite all of the chaos at Twitter, the platform still has 240 million active daily users.

And that many users would mean a huge boon for crypto adoption.

It’s just another reason to be bullish on crypto long-term.

Apart from our usual crypto picks…

We’re keeping our eyes open for investment opportunities.

AI’s Millionaire Factory

Posted July 25, 2025

By Chris Campbell

The wealth curve is steep—and Steve’s riding it in flip-flops. Here’s how to catch up.

Bitcoin’s Red Queen Reckoning

Posted July 24, 2025

By Chris Campbell

The Red Queen treadmill of Bitcoin mining is shifting the crypto industry. Here’s how to play it.

“Use AI or Get Fired!”

Posted July 23, 2025

By Chris Campbell

Norway didn’t adopt AI to be trendy. They did it because slow decision-making is now a liability—and speed, precision, and adaptability are the new alpha.

The Next OpenAI is Tokenized

Posted July 22, 2025

By James Altucher

Here’s why I’m buying TAO every month like it’s internet real estate in 1995.

Cavities, Cancer, and the Great Biotech Revolt

Posted July 21, 2025

By Chris Campbell

If the decision goes through tomorrow morning? This may be the moment biotech history splits in two: Before and After.

Erebor Rises: Peter Thiel’s Massive Crypto Bet

Posted July 18, 2025

By Chris Campbell

Thiel isn’t the type to chase hype. He’s the type who builds the railroads before anyone realizes there’s gold in the hills.